Silvan, founded in 1974, is a renowned Danish ‘Do-It-Yourself’ (DIY) retail chain with the highest brand awareness in the sector. It serves mainly private customers through more than 40 DIY department stores and an online shop in Denmark. Silvan’s shops are located both in city-centres and in the suburbs offering classic DIY products such as building materials and gardening products, as well as products from the Home Improvement and Smart Home sectors.